Hear from our customers

Do people love Xcelerate? Absolutely! Check out the lovely words we get from our satisfied customers. 

So enjoyed your course a few weeks ago

Already looking at booking another one. Great day, great food and an amazing chef.

THE BEST educational experience I’ve had

Your smoking and curing course with THE BEST educational experience I’ve had.

Great day course thank you

Instructive, entertaining and illuminating. First steps in curing and smoking food. A hands-on no-fuss approach which simplifies and explains the processes involved without mystique or flannel. Highly recommend and I’ll be attending more courses held in the professional kitchens at Edgbaston Stadium.

Meet our course leaders

Our food and drink courses are led by big-name experts hailing from the culinary and beverage industries.

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Culinary Guru

Steven Lamb

Steven Lamb is an award-winning author, culinary consultant, teacher and presenter. His food career began nearly 20 years ago, and in that time, he’s built up an extensive knowledge of food and a winning reputation on the culinary scene. 

Steven teaches all of our cookery courses here at Xcelerate with Edgbaston, from our one-day cookery school to more specialist courses such as curing & smoking and seafood skills.

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Master Mixologist

Murdo MacLeod

An effervescent presenter and drinks industry personality, Murdo MacLeod is a Master Mixologist with over 20 years of experience. He has entertained over 2 million hospitality guests with unique signature cocktails and drinks service in every continent around the world. 

A multi-award-winning Bar Excellence Trainer, his training empowers bartenders with an incredible skill set for success in initiating a hospitality career, customer engagement and how to be effective salespeople rather than servers. 

What you need to know

Never miss out

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Learn sustainably

At the heart of Xcelerate is a commitment to our planet, from the ingredients you’re mixing to the techniques you’ll take home. Our produce is local and seasonal, not just because it’s fresher and tastier but because it reduces the need for long-distance transportation.

We’ll also arm you with a host of sustainability tips and tricks and train you on the latest, eco-friendly technology – whether you’re on a journey home or into the world of hospitality. 

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Hire a training space

We’ll provide the kit, you provide the skills. Xcelerate has been designed with hospitality training in mind, housing innovative technology and a mix of custom-built areas for hire, including state-of-the-art kitchens, bars and front of house set-ups. So, whether you’re training aspiring chefs, master mixologists or the next generation of hospitality heroes, Xcelerate has the space you need to succeed.  

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Get your matchday fill

When we’re not running classes, our state-of-the-art venue is packed with an electric buzz as we pour pints and serve matchday fare to cricket fans.

If you’re making the visit to see a game at our renowned stadium, why not pop over to Xcelerate and see what we’re all about?

Getting here

Our state-of-the-art training facilities are situated behind the Wyatt Stand at the iconic Edgbaston Stadium in Birmingham. The venue is all on one level and easily accessible from every area of the stadium.

Address: 
Xcelerate Regional Skills & Community Training Hub, 
Edgbaston Stadium,
Edgbaston Rd,
Birmingham,
B5 7QU