A bar school in the heart of Birmingham
Xcelerate with Edgbaston is an innovative training space in Birmingham’s world-class cricket stadium that supplies courses with industry experts in food and drink. Whether it’s cocktail making or tipple tasting, our Bar School training courses were created to craft expert bar staff with stand-out skills in mixology, sales and hospitality.
Hosted in one of cricket’s most iconic stadiums, Xcelerate with Edgbaston will teach bartenders how to elevate their existing experience and create memorable moments for their customers. Our drinks courses are perfect for those looking to boost their own skillset or those looking for a training opportunity help their team's development with skills to wow their customers.
Learn from a master mixologist
Murdo MacLeod
With over 20 years of experience in the drinks industry, Murdo MacLeod is a multi-award-winning Bar Excellence Trainer. Skilled in teaching bartenders, his bar staff training courses empower industry professionals to improve upon their existing skills or launch their career in hospitality.
As a well-known presenter and drinks industry personality, he has a wealth of knowledge and experience to share with bartenders who are eager to learn and grow in the industry.
Shake, stir, sell
Bar Excellence Course
A stand-out session of bar staff training course taught by award-winning bar trainer, Murdo MacLeod. Designed to immerse attendees in the world of bartending and elevate any bartender's experience, the course will cover topics such as production processes, tasting notes, upselling, garnishing and more. Attendees will leave with a solid grounding in professional bar skills and the confidence to excel in the industry.
Become a cocktail connoisseur
Cocktail Making & Molecular Mixology Masterclass
This bar staff training course will enable bartenders to develop the skills to dazzle clients with 10 advanced techniques in cocktail making and molecular mixology. Guided by industry expert, Murdo MacLeod, attendees will learn how to use storytelling to elevate the experience and take customers on a magical journey with their creations.