Prepare to take your bartending prowess to new heights in this immersive one-day masterclass. Taught by multi-award-winning bar trainer Murdo MacLeod, you’ll delve into the intricacies of various spirit categories, from production processes to tasting notes.

By the end of the course, you'll have picked up practical skills to upsell premium brands in natural, everyday conversations. You'll also be confident in shaking and presenting cocktails, as well as creating delicious drink garnishes that add the perfect finishing touch. 

Murdo MacLeod wearing a white suit jacket with black trim and a white shirt leaning on a bar.

Murdo MacLeod

Master Mixologist

An effervescent presenter and drinks industry personality, Murdo MacLeod is a Master Mixologist with over 20 years of experience. He has entertained over 2 million hospitality guests with unique signature cocktails and drinks service in every continent around the world. 

A multi-award-winning Bar Excellence Trainer, his training empowers bartenders with an incredible skill set for success in initiating a hospitality career, customer engagement and how to be effective salespeople rather than servers. Elements include Bar Excellence, How to Upsell Fluently in Conversation, Cocktail Confidence and Exquisite Garnishing.

Typical products made

These can include muddled cocktails like Mojitos, built cocktails such as a Dark & Stormy and shaken cocktails. 

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Course run-down

9:30 - 10:00: Welcome! Kickstart your day with a cup of coffee or tea. 

Morning session: Get acquainted with everyone whilst sharing specific skills you'd like to develop and dive into theory elements focusing on mindset, consistency and knowledge. 

1:30 - 2:15: Lunch 

Afternoon session: Engage in practical hands-on activities behind the bar, where you'll shake cocktails under Murdo's guidance, role-play customer interactions and hone your garnishing skills.

4:30: Wrap up the day and head home armed with digital access to methods and cocktail ingredients, ready to start your bartender journey.

Skills covered

  • Service psychology
    Service psychology
  • Drinks consistency
    Drinks consistency
  • Spirits knowledge
    Spirits knowledge
  • Fluent upselling
    Fluent upselling
  • Shaking techniques
    Shaking techniques
  • Flavour balancing
    Flavour balancing
  • Garnishing

What you need to know

Getting here

Our state-of-the-art training facilities are situated behind the Wyatt Stand at the iconic Edgbaston Stadium in Birmingham. The venue is all on one level and easily accessible from every area of the stadium.

Xcelerate Regional Skills & Community Training Hub, 
Edgbaston Stadium,
Edgbaston Rd,
B5 7QU

Book Now

Shake, Stir, Sell: Bar Excellence Masterclass

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Total: £150