Overview
Join us for an immersive journey where you'll discover a complete set of skills to elevate your theatrical cocktail presentations and molecular mixology to new heights.
Gain the confidence to present the techniques in front of guests whilst simultaneously delivering an engaging storytelling experience.
Through hands-on practice and guidance from award-winning bar trainer Murdo, you'll learn and master 10 advanced techniques, ensuring you stand out as an exceptional creator of memorable and Instagrammable cocktail experiences.
Murdo MacLeod
Master Mixologist
An effervescent presenter and drinks industry personality, Murdo MacLeod is a Master Mixologist with over 20 years of experience. He has entertained over 2 million hospitality guests with unique signature cocktails and drinks service in every continent around the world.
A multi-award-winning Bar Excellence Trainer, his training empowers bartenders with an incredible skill set for success in initiating a hospitality career, customer engagement and how to be effective salespeople rather than servers. Elements include Bar Excellence, How to Upsell Fluently in Conversation, Cocktail Confidence and Exquisite Garnishing.
Skills covered
The skills you'll learn and develop to take back to work and wow your guests as a master mixologist.
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Glycerine bubble art
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Cocktail spherification
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Cocktail gels
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Flavoured foams
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Scented mists
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Deconstructed cocktails
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Fire presentation
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Colour and flavour changing cocktails
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Craft ice designs
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The art of cocktail storytelling
Course run-down
9:30 - 10:00: Welcome! Kickstart the day with a cup of coffee or tea.
Morning session: Get acquainted, share your ambitions and dive into live interactive demonstrations of the techniques.
1:30 - 2:15: Lunch
Afternoon Session: Engage in practical activities, from formulating molecular designs to perfecting bubble art and cocktail storytelling through bartender-customer role-play.
4:30: Wrap up the day and depart with digital access to elevate your theatre and molecular journey.
Typical products made
These can include muddled cocktails such as an apple and elderflower fusion with smoking gun bubble art, mojito spheres, espresso martini foam, deconstructed blackberry bourbon smash, fire flash bad romance and crafted ice old-fashioned.
What you need to know
Getting here
Our state-of-the-art training facilities are situated behind the Wyatt Stand at the iconic Edgbaston Stadium in Birmingham. The venue is all on one level and easily accessible from every area of the stadium.
Address:
Xcelerate Regional Skills & Community Training Hub,
Edgbaston Stadium,
Edgbaston Rd,
Birmingham,
B5 7QU